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Digital Marketing Consultants
Busselton Jetty
Consulting
Busselton Jetty, extending 1.841 kilometres over Geographe Bay and recognised as the Southern Hemisphere’s longest wooden-piled jetty, offers an array of attractions including the Underwater Observatory, Solar-powered Jetty Train, and Underwater Sculpture Park, providing visitors with diverse tours and amenities in Busselton, Western Australia. In conjunction with The box, a marketing and channel plan was developed for the Busselton Jetty.
Objective
Prepare the Busselton Jetty for the next stage of its development. Look for new marketing opportunities to assist with growth.
Solution
Developed a Short, Mid & Long-term strategy for the Jetty to implement and have set reporting metrics.