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Digital Marketing Consultants
CinefestOZ Film Festival
Meta Advertising
CinefestOZ is Australia’s premier destination film festival, showcasing local, national, and international films. Each year it draws film enthusiasts, creatives, and industry professionals to the South West of WA.
bureau42 has worked with CinfestOZ since 2024, to maximise audience reach, engagement, and drive ticket sales. The Meta campaigns work alongside the festival’s broader marketing activity — including traditional media and local activations, creating a strong multi-channel presence.
Objectives
The CinefestOZ Meta advertising campaigns were designed to:
- Reach the right audience – Connect with local and interstate filmgoers.
- Encourage engagement – Capture attention with targeted messaging and creative.
- Drive ticket sales – Optimise campaigns for conversions and measurable ROI.
Results
Through ongoing testing and optimisation, bureau42 delivered:
- Improved campaign efficiency – Expanded reach while lowering the cost per landing page view.
- Clear attribution – Dashboards show the impact of Meta campaigns alongside offline activity on ticket sales and website traffic.
- Creative guidance – Recommendations on ad creative and placements ensured campaigns complemented other festival marketing.
- Consistent audience messaging – Digital ads reinforced the festival’s wider presence, helping drive awareness, engagement, and ticket sales.
Digital advertising, combined with traditional and local marketing, can help your next festival or event reach audiences and achieve measurable results.
Reach out for a discovery session to see how we can support your campaign.