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Digital Marketing Consultants
Margaret River Attractions
Website & Search Analysis
The Capes Foundation, a division of the Margaret River Busselton Tourism Association (MRBTA), is committed to preserving and promoting the rich environment, history, and culture the Margaret River Region. The Capes Foundation have eight entrusted sites including Ngilgi, Lake, Mammoth, and Jewel Caves, as well as Cape Naturaliste and Cape Leeuwin lighthouses, Eagles Heritage, and Forest Adventures,
In 2021, bureau42 were engaged by The Capes Foundation to provide a deep-dive analysis on the current website traffic and search intent.
Objective
Develop a greater understanding of the differences within search behaviour between different target markets (WA holiday makers & East Coast tourists).
Solution
Informed website direction/UX based on actual search data and customer interest.
Meeting Jon and the Bureau42 team was a game changer in my business. In a matter of months I progressed from struggling with a company with no profits to becoming a successful business. In the longer term, their services only helped to keep on improving, growing direct sales and visitors to our website, to a point where the business has multiplied its income 5 times.
Plus, they’re the nicest bunch of people, making me want to meet them more often only to invite them to coffee!
Ziggy
All About Margaret River