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Digital Marketing Consultants
Margaret River Readers & Writers Festival
Digital Advertising
The Margaret River Readers & Writers Festival brings together big ideas, bold conversations, and compelling stories in the Margaret River region. The festival attracts local and interstate audiences – from avid readers, authors, and cultural enthusiasts.
bureau42 has managed the festival’s Meta advertising campaigns since 2022, using data-driven insights to boost awareness, engagement and ticket sales.
Objective
The core objectives of the Meta Advertising campaigns were:
- Raise awareness: Position the Margaret River Readers & Writers festival as a leading cultural event in the region.
- Drive consideration: Engage potential attendees through targeted messaging and creative.
- Encourage ticket sales: Optimise campaigns for conversions, ensuring a clear return on ad spend.
Outcome
bureau42 delivered measurable results and ongoing optimisation, including:
- Performance improvements year on year – Lowered cost per landing page view while increasing audience reach
- Transparent reporting – Client dashboard shows campaign results and direct attribution to ticket sales and website traffic
- Strategic creative guidance – Recommendations on ad creative and placements to optimise campaigns and reduce costs
- Results-driven approach – Ensured the festival reached the right audience at the right time
Ongoing digital advertising support can help festivals and events connect with the right audiences, boost engagement, and drive ticket sales.
By partnering with a trusted digital team and setting clear objectives, festivals can ensure their events attract attention, resonate with attendees, and achieve measurable results year after year.
Reach out for a discovery session to see how we can support your campaign.
“Bureau42 have led our social media advertising strategy and implementation for the Margaret River Readers & Writers Festival over the past three years. They’re hugely knowledgeable, proactive, and nimble. Jon, Caron and Jacinta are always a pleasure to work with; they bring solutions, not problems, and truly feel like an extension of our festival team. Their passion and commitment to the work shines through every time.”
Sian Baker, Artistic & Festival Director
Margaret River Readers & Writers Festival
