Cookies
This site uses cookies to offer you a better browsing experience.
Digital Marketing Consultants
Origins Market Busselton
Digital Advertising
Origins Market, a community of WA makers, celebrating fresh produce, local artisan products, and gourmet eateries in the heart of Busselton, sought digital advertising assistance in driving awareness and reaching their target audience ahead of the market’s launch.
Objective
Drive awareness for the Origins Market launch in November 2021.
This included media planning and buying, incorporating a mix of traditional and digital advertising channels targeting Perth and local audiences likely to engage with the new Origins Market experience.
Solution
We developed a multi-channel campaign to maximise reach and engagement. Key strategies included:
- Targeted Meta ads: Custom audiences in Perth and the South West highlighted the market’s fresh produce, artisan products, and gourmet eateries.
- Creative messaging: Compelling visuals and concise copy showcased the market experience and what visitors could expect.
- Traditional media integration: Newspaper and radio placements reinforced the digital messaging, ensuring the campaign reached a wide local audience.
Results
The campaign supported a successful market opening, with visitor numbers exceeding expectations. Digital and traditional channels worked together to build awareness, attract locals and Perth audiences, and generate strong community engagement from day one.
Key Takeaway
Strategic use of digital advertising alongside traditional media can drive awareness, boost attendance, and build early momentum to launch a new venue.