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Digital Marketing Consultants
Origins Market Busselton
Digital Advertising
Origins Market, a community of WA makers, celebrating fresh produce, local artisan products, and gourmet eateries in the heart of Busselton, sought assistance in driving awareness and reaching their target audience ahead of the market’s launch.
Objective
Drive awareness for the Market launch weekend on November 5th, 2021, through media planning and buying, incorporating traditional channels including newspapers and radio, alongside targeted paid media on Meta (Facebook and Instagram).
Solution
The campaign resulted in a successful launch weekend for Origins Market with strong attendance, exceeding objectives and generating substantial community interest, showcasing the effectiveness of strategic digital advertising and media planning in driving awareness and engagement.