Leadership & Performance Team
We are South-West WA’s performance-led boutique digital marketing agency — built for ambitious regional businesses that want measurable growth, not marketing noise. With offices in Busselton, Bunbury and Perth, we lead digital strategy across the South-West while partnering with national and international clients who value senior expertise and direct accountability.
Our experienced specialists integrate SEO, paid media, social media, media planning, brand strategy, analytics and AI into cohesive, data-driven strategies designed to generate qualified leads and deliver commercial return. No layers. No ambiguity. Clear reporting and accountable decision-making at every stage.
We understand how regional businesses compete — locally and beyond. If you’re serious about leading your category, you need a digital partner that already leads theirs.
JACINTA DRAPER
Jacinta, is a Capel local with an enthusiasm for process optimisation and quality enhancement. With extensive experience in customer relations, local and federal government, and project management, Jacinta brings her diverse skills to the table.
Supporting the bureau42 dynamic team of digital specialists, she ensures the day-to-day operations run smooth and drives impactful outcomes with the clients.
When she’s not at work, Jacinta loves spending quality time outdoors with her family, indulging in camping adventures, bushwalks, and her role as Vice President of her local softball club.
CARON REYNOLDS
Caron, who joined in 2021, has worked for prominent Australian tourism brands in Hamilton Island, Hunter Valley, Margaret River, Mudgee and Uluru. Specialising in tourism and wine, she has several award-winning campaigns under her belt, earning accolades such as an Australian Tourism Award in Destination Marketing.
Caron’s expertise extends across destination marketing, direct to consumer marketing, e-commerce, social media marketing, digital strategy and campaign management.
Lured to the South West region in 2019 for its abundance of good food, great wine and pristine coastlines, Caron and her family now call Dunsborough home.
AMBER VIVIAN
Amber joined Bureau42 in 2025, bringing over 13 years of experience in the digital landscape. Having started her career as a web developer, she has evolved into a “full stack” marketing technologist with deep expertise across CMS, CRM, eCommerce, social media, automation, reporting, and analytics platforms.
Her strength lies in her ability to translate complex tech into approachable solutions. Amber leverages modern tools (including AI) to rapidly devise technical solutions, from connecting systems through custom integrations to building robust reports. She cuts through the “tech waffle” to find the right fit for each client’s unique challenges.
A true South West local based in Vasse, Amber ensures technology is practical, not overwhelming, and that your systems work for your business—not the other way around.
JON RICCIARDONE
Jon provides strategic direction for Bureau42 and advises business leaders across South-West WA on digital growth strategy and performance marketing.
He works directly with executive teams to align digital investment with commercial objectives, ensuring marketing activity translates into revenue outcomes, not just traffic metrics. With a strong background in integrated media and brand strategy, Jon brings structured thinking and long-term growth planning to every engagement.
Jon also gives back to the local business community through his volunteering with local sporting organisations & his involvement with various boards including the newly elected Chair for Creative Corner.
LUCY BELBIN
She also contributes her expertise to the broader creative community, volunteering as an Advisory Board Member of the Creative Tech Village (WACTIH) and serving as Secretary of the Creative Corner.
RICHARD WASSELL
Richard leads Search and Performance strategy, overseeing SEO, Google Ads and data-driven growth initiatives across regional, national and international accounts.
Specialising in technical SEO, paid acquisition modelling and conversion optimisation, he focuses on scalable lead generation systems that improve cost efficiency and measurable ROI. His approach combines structured analytics with commercial pragmatism — ensuring performance marketing supports broader business strategy.
Before diving into the world of digital marketing, Richard served as a submariner in the Australian Navy, where he learned the value of discipline, focus, and seeing a mission through. That same dedication carries into every client project he works on. Outside of work, he’s an accomplished indoor rower, holding 40+ World and Australian records, and proudly represented Australia at the 2017 Invictus Games.
NADIA WARNOCK
Nadia, a Bunbury local with over 20 years of experience in Graphic Design. Brings her creative thinking and technical precision to her role as Search Specialist, using SEO & Google tools to deliver strategic, data-driven solutions that produce measurable results. Dedicated to improvement, Nadia helps clients grow through smarter, user-focused search strategies.
Outside of work, Nadia enjoys spending time with her family and taking their Golden Retriever for walks. When the opportunity arises, she loves heading out on a bushwalk with her camera in hand, capturing nature through her lens.
