How Google AI Mode is Changing Search in Australia – What Businesses Need to Know
Search is evolving faster than ever. With Google’s new AI Mode rolling out last month, Australia’s digital landscape is entering a new era, one that redefines how people discover information online. For businesses, this isn’t just a tech upgrade – it’s a fundamental shift in how visibility, engagement, and customer behaviour work. Let’s break down […]
Why Your GSC Impressions Dropped: Understanding Google’s New Counting Method
If you’ve been checking Google Search Console (GSC) lately, you might have noticed something worrying: your impressions have dropped. Suddenly, it can feel like all your hard work isn’t paying off. But don’t worry; this isn’t about your site losing visibility. It’s actually Google giving us a cleaner, more accurate view of how real people […]
