Why Ranking #1 Isn’t the Win It Used to Be
For years, landing the coveted first spot on Google was the pinnacle of digital marketing success. Rank #1, get the clicks, simple as that. But things have changed. Today, Google often answers people’s questions before they even scroll down to the traditional listings. AI-generated summaries — sometimes called AI Overviews — now sit at the […]
Why Your GSC Impressions Dropped: Understanding Google’s New Counting Method
If you’ve been checking Google Search Console (GSC) lately, you might have noticed something worrying: your impressions have dropped. Suddenly, it can feel like all your hard work isn’t paying off. But don’t worry; this isn’t about your site losing visibility. It’s actually Google giving us a cleaner, more accurate view of how real people […]
